Doug Pray's latest documentary, Art & Copy, turns out to be more of a love poem to the advertising industry than an investigation of it, and what a wasted opportunity it is.
While the film rightly recognizes the ad biz as immensely influential, and as one of the main shapers of contemporary society, it neglects to raise any questions about its degree of social resposibility.
Pray presents a parade of top admen and women, each of whom expounds on the nature and importance of creativity and on how the entertaining advertisements they produce excite expectations and aspirations in those who see them. But there's a complete avoidance of advertising's questionable strategies and practices, and a disconnect from the role advertising plays in energizing excessive consumerism that has promoted extraordinary and damaging debt.
After watching this film, you feel like to need a dose of documentary reality, like that provided by the more sobering I.O.U.S.A. and entertaining What Would Jesus Buy?. Watch the Art & Copy trailer and read my full review.
(IMAGE: 'Art & Copy' Poster Art. Courtesy Seventh Art Releasing).